Keep Your Marketing FRESH
“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” Ian Schafer Staying on the cutting edge of marketing for your [...]
Multi-Industry Knowledge as a Competitive Advantage
An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. Jack Welch An organization’s biggest asset is its ability to turn knowledge into action. An organization that is [...]
The Value of a Diverse Marketing Portfolio
Diversification and globalization are the keys to the future. Fujio Mitarai Marketing is not a “one size fits all”. A strategy that works seamlessly for one product, service, or industry might have the opposite [...]
The Importance of Open Communication with Clients
“Communicate unto the other person that which you would want him to communicate unto you if your positions were reversed.” — Aaron Goldman, author and founder of the marketing firm Connectual The Golden Rule, “Do [...]
The Secret to Successful Marketing
“People with great passion can make the impossible happen.” – Anonymous What is the true key to marketing success? It is being passionate about your client. Passion is defined as a strong liking or desire [...]
The Importance of Proactive Marketing
We've got to be proactive. It's my job to look for unconventional situations that achieve what my clients want. Patrick Whitesell Cambridge Dictionary defines proactive marketing as “the method of marketing goods [...]
What is Your Value-Add?
The more people you help and the more value you create, the more your business will fly - and the quicker you'll win. — Robin S. Sharma Think about some of your favorite brands [...]
Data is King in Marketing
“The goal is to turn data into information and information into insight.” – Carly Fiorina, former chief executive officer, Hewlett Packard. An impactful marketing strategy cannot exist without data. That is why the marketing process [...]
Marketing Hack: Never Skip a Step
“Great things are not done by impulse, but by a series of small things brought together.” Vincent Van Gogh Effective marketing takes place in stages. Businesses miss the mark when they dive directly into marketing [...]
Pivoting in Marketing
“A smart entrepreneur pivots when circumstances pivot. When everything around you changes, you gotta change to adapt. Either you pivot and profit from the change, or you procrastinate and are forced to change eventually. And [...]