Data-Driven Marketing text in white letters on blue background

 “The goal is to turn data into information and information into insight.” 

Carly Fiorina, former chief executive officer, Hewlett Packard.

An impactful marketing strategy cannot exist without data. That is why the marketing process begins and ends with research and analysis. Data is the difference between an impulsive marketing ploy and a true marketing strategy. In a constantly-changing  world with consumers wanting more personalized approaches and experiencing more distractions in their lives, data-driven marketing is more important now than it has ever been to effectively connect with your target audience and maintain competitive advantage.

Collecting data before developing a marketing strategy is essential to understand who your target market is and how to connect with them in the most efficient way to receive return on your investment. It also allows you to see where your organization stands in relation to others in the industry so you can stay ahead of the curve. 

Once you implement your marketing strategy, how do you know if it is working or not? How do you know if you’re reaching the audience you want to reach or conveying the message you want to convey? The answer – data. It provides you with insight on who you are reaching, how you are reaching them, and what messages or tactics are the most impactful for them. Data analysis also allows you to be proactive with honing in on the tactics that are working and pivoting when necessary. 

Data is key for your organization’s long-term success and sustainability. According to Forbes, organizations that utilize data-driven marketing are six times more likely to be profitable year-over-year than those who don’t. Utilize data in your marketing strategy like your business depends on it, because it does.

inMMGroup can help you analyze your data and maximize insights. Let’s Start A Conversation!