“Do not follow where the path may lead. Go instead where there is no path and leave a trail." – Ralph Waldo Emerson How does a $1.5 million dollar company become a $5 million company [...]

“Sales is not about selling anymore, but about building trust and educating.” – Siva Devaki There are four key consultative selling behaviors: asking questions, revealing problems, providing solutions, and telling stories. We provide best practices [...]

“We were born to unite with our fellow men, and to join in community with the human race.” – Cicero  inMMGroup starts the community relations with the story. ​​We tailor the communication strategies around our [...]

“If you don’t tell your story, someone else will and you may not like the way that they tell it.” – Unknown Trade shows, advertising and even direct marketing are good. However, if you know [...]

“Research is to see what everybody else has seen, and to think what nobody else has thought.” – Albert Szent-Gyorgyi Transformational innovation is rare. How many truly new-to-the-world ideas happen in a year? In a [...]

“You are everywhere, but you don’t have to be. Strategy is a decision to take a path, to say no.” – Kristina Halvorson inMMGroup is in the idea generating industry. As The Economist puts it, “… the [...]

“Your culture is your brand.” – Tony Hsieh 10 Most Common Branding Challenges For those involved with building a brand, there are specific challenges to keep in mind that are critical to your success. We [...]