Keep Your Marketing FRESH
“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” Ian Schafer Staying on the cutting edge of marketing for your [...]
Multi-Industry Knowledge as a Competitive Advantage
An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. Jack Welch An organization’s biggest asset is its ability to turn knowledge into action. An organization that is [...]
The Value of a Diverse Marketing Portfolio
Diversification and globalization are the keys to the future. Fujio Mitarai Marketing is not a “one size fits all”. A strategy that works seamlessly for one product, service, or industry might have the opposite [...]