“The play button is the most compelling call-to-action on the web.” – Michael Litt
Consumers are surrounded by video content now more than ever. Every day we spend hours watching video content that educates, inspires, and entertains; this amount of time exploded during the pandemic. People devote one-third of their internet time to watching videos, and it is predicted that video will account for 79% of all mobile data traffic and 82% of all internet traffic worldwide.
Video marketing refers to the use of videos to support and sell a product or service to maximize interaction on a company’s digital and social platforms, educate its audiences and clients, and reach out to new consumers. Video marketing works to raise customer awareness of a company’s products and services to retaining existing customers. Organizations need more video marketing going forward because 54% of consumers want to see video content from the businesses and brands they support. Video is a powerful marketing tool and its influence will continue to increase as the world seeks more content.
Nearly nine out of ten people report wanting to see more videos from brands, making video (including AI & VR) an excellent tool for lead generation and brand awareness.
The rise of video as a marketing tool seems unswerving.
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