“Marketing is no longer about the stuff that you make, but about the stories you tell.”

– Seth Godin

Digital media means any communication media that operates with the use of any of the various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. Digital can be defined as any data represented by a series of digits while media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast to us through a screen and/or a speaker which includes text, audio, video and graphics that are transmitted over the internet for viewing or listening to on the internet, as well.

A business can accomplish many goals on social media from brand awareness to sales. Creating an effective roadmap for social media marketing strategy is the foundation of this accomplishment.

But why invest energy and time in creating a roadmap for social media marketing strategy at all?

Because according to DataReportal, social media is the preferred communication channel for 4.14 billion people who use it religiously every month.

What you should know – About Creating a Digital Marketing Roadmap?

Various roadmaps offer different levels of detail and information. Keep in mind your audience and how they might use it. What information do they need and how often are they to be updated? Such answers can help you decide your roadmap’s structure and tell you what information to include or not. 

Once your advanced goals and initiatives, as well as activities to support them have been established, specify the work to be done in each channel. It is important to include time frames for the start and end of the work along with important milestones along the way. 

Assign work to your teams based on deadlines. Chart your plans, so you are able to view major milestones and cross-work reliance in case of multiple projects. You can also curate a custom roadmap to fit your requirements which will allow you to control the level of detail to be included. 

With hundreds of digital platforms to choose from, it is important to have a set and clear strategy with attainable goals that can help you understand what needs to be done and which platform to invest in. 

Learn how inMMGroup can help you overcome the challenges of Digital Media and pivot your organization. Let’s Start A Conversation!