“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”

– Steuart Henderson Britt

Advertising is a science.

In the real world of making ads, it often comes down to a creative person saying ‘I like this’ or ‘I like that’ without much reliance on research [and although] psychologists have all this knowledge about persuasion and communication; people need to understand there’s a scientific way of making these ads better according to Dr. Curtis P. Haugtvedt, a former APA Consumer Psychology president and associate professor of psychology and marketing at Ohio State University.

Today, psychologists have become victims of of ad agencies’ budgetary constraints. As research budgets have dwindled, many of the research departments that once employed psychologists have closed. However, we at inMMGroup know the importance of how the the mind and mindset of your potential clients can control their purchasing habits; so as a result we staff an in-house psychologist to navigate the marketing and advertising needs of our clients.

Advertising has shaped our society, as it is deeply ingrained and has become an integral part of the global culture. From the pretty pictures of happy families next to housing developments to our favorite celebrities using new beauty products ; we see household names selling cleaning products and goods daily. Advertising is everywhere and it is a large industry.

Learn how inMMGroup can help you overcome the challenges of Advertising and pivot your organization. Connect with us.

Thinking vs Feeling: The Psychology of Advertising Infographic

University of Southern California