“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”

– Steuart Henderson Britt

Advertising is a science.

“In the real world of making ads, it often comes down to a creative person saying ‘I like this’ or ‘I like that,’ without much reliance on research,” says Curtis P. Haugtvedt, PhD, a past president of APA’s – Consumer Psychology and an associate professor of psychology and marketing at Ohio State University. “But psychologists have all this knowledge about persuasion and communication. People need to understand there’s a scientific way of making these ads better.”

Today, psychologists have become victims of budgetary constraints at ad agencies. As research budgets have dwindled, many of the research departments that once employed psychologists have closed. However, we at inMMGroup know the importance of how the mind, thinking and mindset can control the purchasing habits of your potential clients, as a result we staff an in-house psychologist to navigate the marketing and advertising needs of our clients.

Advertising has shaped our society. It has become part of the global culture and is deeply ingrained in our society. It’s the pretty pictures of happy families next to housing developments. It’s our favorite celebrities using new beauty products. We see household names selling cleaning products or food. Advertising is everywhere, and it is a large industry.

Learn how inMMGroup can help you overcome the challenges of Advertising and pivot your organization. Connect with us.

Thinking vs Feeling: The Psychology of Advertising Infographic

University of Southern California