Mama Sug’s
HOW WE BROUGHT A HEALTH & WELLNESS BRAND TO LIFE
Brief
Mama Sug’s is a pivoting new health & wellness brand with nutrition products.
The global health and wellness market reached a value of US$ 3,294 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 4,277 Billion by 2027, exhibiting at a CAGR of 4.2% during 2022-2027.
Health and wellness refer to the state of complete wellbeing of the body, mind and spirit. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc.
Mama Sug’s was a hobby that has transitioned into a profitable business.
Deliverables
Founder of Mama Sug’s is a health & wellness enthusiasts with an astonishing product. However the knowledge of the health & wellness industry, over all business and marketing was not one of their strong suit’s.
The team at inMMGroup was contract to bring life to a new brand in a very saturated market. Over all deliverables were: Start-up Consulting; Understanding it’s WHY; Marketing Plan & Strategy; Identifying the niche and creating the niche strategy; Branding and Brand Strategy; Logo Design; Sampling Events; Creation of it’s social media platform; Content creation; Sales Strategy and Community Relations.
Results
Mama Sug’s has it own up proprietary product, but has also partner with a larger health and wellness company to strengthen their brand and product line. Several public samplings have been produced with very positive feedback, which have lead the company to create an enthusiastic connection with their new fanbase. Research and Development and Sales Development is ongoing. Most recently, Mama Sug’s has partner with a national non-profit organizations who help children having epilepsy.
