Why does your new business need social media?
Social media is no longer just a platform for social activities and fun. It has become the bread and butter of marketing for every business.
Every new business needs to establish a strong online presence. It is essential in order to build a successful brand and target your niche market by engaging existing customers and attracting new ones.
Staying on top of trends and engaging with customers not only builds trust with your user base but also lets you receive feedback you otherwise would not have known.
Are you still not convinced? Just take a look on your new feeds.
Social media is important to a new business because it is the platform that helps build brand awareness. The strategy is meeting your potential customers where they are and that for 2021 is online.
Let us dive into a few reasons why social media is essential.
ENGAGEMENT
Social media platform is the most successful way especially for small businesses to engage with new and existing customers. It is a convenient and easy way to start a conversation, introduce a product or inform your audience about upcoming events, promotions or new innovative technology. It is the number one way to engage your existing customers and fans for feedback and stay up-to-date with your competitors.
INFLUENCE
The user base of social media is huge. Most Americans spend at least 2 hours per day on social media platforms. A new business has this leverage to take advantage of by marketing and relationship-building. It is a pivotal avenue of growing your influence through connecting with audience members from all over the world.
This involves using strategies to boost your brand recognition. Responding to inquiries, engaging in dialogue with your audience is powerful and expands on your influence in the virtual space.
BUILD TRUST
Communication is key to a successful social media presence. As a business you will want to make it as easy as possible for your existing and potential customers to be able to reach you. Regularly managing your accounts and being able to quickly answer questions and comments of persons interacting with your platform. Being able to build trust with your audience makes your brand even stronger.
INCREASE BRAN AWARENESS
I think we can safely estimate that over half the world’s population is using social media platforms like Facebook, Instagram, Twitter or Instagram to name a few. It is a natural place to reach your highly targeted customers.
Consider that 83 percent of Instagram users say they discover new products on the platform. This means they did not know of the brand (taken from-https://blog.hootsuite.com/social-media-for-business/)
GENERATE LEADS
The new era of social media makes it easy to directly target your ideal prospect. You can identify your audience by demographic, location, occupation and other essential traits that will direct you to your niche consumer. Generating leads on social media gives you the opportunity to prepare, research and know your perfect pitch for your potential client.
The key is to be less of a marketer and more social in your approach. Showing your core values, expertise in the service while offering a solution to a problem they have.
BOOST SALES
Once you know who buys your products/services (or who you want to become a buyer), you should also know which platforms they use. Social media is one of the top five marketing channels to generate a solid Return in Investment. Even if you are investing in other channels, like email marketing, SEO, PPC and content marketing. Amplifying your marketing strategy on social media will get those sales rolling in.
CONCLUSION
The first rule of social media marketing is to use the platforms that your audience uses. Do your research and look at your target demographic. Find out where they are most active and make your presence known and consistent with information ready content. When you can reach your target audience more effectively, your chances of driving sales will improve dramatically.
Also, see our blog about 5 Marketing tips to promote your brand.
