5 Marketing tips to promote your brand.

If you have never thought about this, where have you been?  Welcome to the digital world where marketing ideas and strategies are endless. 

Here is where a Marketing Specialist will start-

Research – Market research is important, and the only way to effectively create strategies that fit your niche market. The success or failure of your product and services depends on your insight into your customers’ way of thinking, buying patterns, and location. Market research will also assist you to monitor market trends, develop a sales forecast and be one step ahead of your competitors. 


Target your audience – After effectively doing your research, you are now ready to identify your ideal target customers. Although we are now a digital world, not profiling your niche audience can cost you way more than you are willing to spend with very little ROI. In the marketing world, you start by grouping your prospects by specific characteristics to help give you direction.

  Here are factors to consider- 

  • Geographical Location
  • Lifestyle- personality, values social class
  • Behavior- attitude, usage rate, readiness to buy
  • Demographics- age, gender,income occupation


Develop your Brand – Who are you? What do you stand for?

Your brand is paramount to articulate your emotional being with your product and as an extension your consumers. This will include your logo, color, core values, and your expertise in the product or service you are offering.


Marketing Platforms– Where are your target audience these days? There are many avenues to choose from to reach an audience. Take due diligence and identify where your most favorable target audience spends their time.

  • Options include a business website, social media, blogging, brochure and flyers, networking events, print advertising, word of mouth, cold calling and letter drops.


Client Engagement – Nurturing your customers may sound cliche, but believe it or not it works. The relationship between yourself and each customer does not end at just one exchange of a product or service. Every business is competitive, and to remain relevant you must be providing exceptional customer service that can keep people coming back and set you apart from your competitors. 

Here are a few-

  • Start by being honest, delivering exactly what you promised.
  • Follow-up after each sale, to ensure they are pleased with the service received.
  • Keep your customers informed using social media, blogs, emails on new products or sales.
  • Listen- ensure you have a system in place that allows you to hear your customers’ concerns or issues.

Overall, great marketing is just plain communication and transparency. Ensure that you have decided on a budget that will include promotions, staffing, websites to name a few. Monitor your marketing strategies and do not be hesitant to strategize if the results are unfavorable. Always speak to an expert in these fields to take the hassle out of your day.

Your main objective is to survive, evolve and grow.  Your business needs customers and in order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper. This practice has evolved and you have to change with the digital world of Marketing.