“If you don’t tell your story, someone else will and you may not like the way that they tell it.” – Unknown Trade shows, advertising and even direct marketing are good. But if you know [...]

“Research is to see what everybody else has seen, and to think what nobody else has thought.” – Albert Szent-Gyorgyi Transformational innovation is rare. How many truly new-to-the-world ideas happen in a year? In a [...]

“You are everywhere, but you don’t have to be. Strategy is a decision to take a path, to say no.” – Kristina Halvorson inMMGroup is in the idea generating industry. As The Economist puts it, [...]

“Your culture is your brand.” – Tony Hsieh 10 Most Common Branding Challenges We’ve been there. Here’s how we overcame them. For those involved with building a brand, there are certain challenges to keep in [...]