Blog Post From The Founder of inMMGroup
Recently, a Medical Doctor – who is also a Coaching client of ours – wanted to release a new course and digital products but was very reluctant in starting the marketing process.
She stated to me, “I’m actively working on my project right now, but think I need to wait on marketing until I’m closer to having something ready.”
My response to her: “That’s totally understandable … marketing must be included prior and while developing a product and your overall brand in order to ensure that your audience, or soon to be audience, will be able to connect with it. Marketing starts way before you actually have something to market”.
Here is why.
Marketing planning, strategy, and research should ideally start before a company, product, or service is launched because it can help ensure the success of the launch and the long-term success of the business. Here are some reasons why:
- Understanding the target audience: Marketing research can help a company understand the needs, preferences, and behaviors of their target audience. By conducting research before the launch, a company can tailor their product or service to better meet the needs of their target audience, which can increase the likelihood of success.
- Identifying opportunities and threats: By conducting a thorough analysis of the market, competitors, and industry trends, a company can identify potential opportunities and threats that may impact their success. This information can inform the marketing strategy and help a company proactively address potential challenges.
- Developing a clear value proposition: A well-defined value proposition is crucial for attracting and retaining customers. Marketing planning and research can help a company develop a clear and compelling value proposition that resonates with their target audience.
- Establishing a brand identity: A strong brand identity is important for building brand recognition and loyalty. Marketing planning can help a company establish a brand identity that differentiates them from competitors and resonates with their target audience.
- Allocating resources effectively: Marketing planning can help a company allocate resources effectively by identifying the most effective marketing channels and tactics for reaching their target audience. This can help a company maximize their marketing budget and improve their ROI.
In conclusion, starting marketing planning, strategy, and research before a company, product, or service is launched can help a company better understand their target audience, identify opportunities and threats, develop a clear value proposition, establish a strong brand identity, and allocate resources effectively. All of these factors can contribute to the success of the launch and the long-term success of the business.
by Christopher D. Thomas, Marketing Consultant & inMMGroup Founder