“We need to stop interrupting what people are interested in & be what people are interested in.”
~ Craig Davis, Founder of Brandkarma and former Chief Creative Officer of J. Walter Thompson
Hubspot defines attention marketing as “the concept that marketing is all about capturing and engaging your audience’s attention.” With consumer’s attention so divided in today’s world, attention marketing is imperative to keep your audience members interested, engaged, and loyal to your brand.
How does attention marketing work?
Attention marketing involves innovative, non-invasive marketing methods that catch audience attention without interrupting their intended processes in the way that pop-up ads or other similar methods would.
A great avenue for attention marketing is social media. Consumers are constantly utilizing social media for information, resources, and products and services to try. Still, you only have about eight seconds to grab your audience’s attention according to a recent Microsoft study. Here are a few ways to capture attention quickly and make your brand stand out amongst the crowd.
Tell a story
Your audience members want to know that your brand is authentic and relatable. Tell your brand’s story. Let your audience members see behind the scenes so they can feel a real connection to your brand.
Have clear, consistent messaging
A common rule of thumb in marketing is that a message must be seen at least seven times to stick with your consumer. Keep your brand top of mind by reiterating your key messages clearly, constantly, and consistently.
Diversify your content
Using different types of content to relay your key messages helps to keep your audience engaged. Along with static posts, try out video content, animated graphics, blogs, new designs, etc. to ensure you capture and keep your audience’s attention.