“Traditional marketing talks at people. Content marketing talks with them.”

– Doug Kessler

 

Your Content Strategy Matters

Brands that have a documented content strategy perform better and have higher marketing ROI.

Content Strategy

Content strategy is the high-level planning, execution, governance, and on-going management of the content lifecycle to support key business initiatives. Essentially, it’s your brand’s game plan to drive traffic, leads, engagement, sales, and other business outcomes through content.

As ForbesBrian Sutter puts it, “It’s really hard to hit a target when you don’t know what the target is.” But as he points out, there are quite a few of us who don’t know the destination.

New business owners might assume a content strategy is a nice-to-have, but not necessary early on. However, producing high-quality content can be invaluable in building trust with new audiences and succeeding in the long haul.

In essence, a good content strategy is the foundation of your Attract and Delight stages in a buyer’s journey that follows the framework of inbound marketing. Along with attracting prospects to your brand, you can leverage a content strategy for sales enablement and customer satisfaction.

Plus, with 70% of marketers actively investing in content marketing, it’s critical that you develop a good content strategy to compete in your industry.

A strategic roadmap is a blueprint that can help you overcome every obstacle in your business journey. Having every little detail on paper can drastically improve your company’s success, but you need to follow specific steps to do that efficiently.

Start with your basic information and move your way up into finding your values as a company. Construct a SWOT and market analysis. These are crucial steps that can make or break your business.

Last but not least, craft a well-thought-out content plan and ways to distribute your content effectively. Finish strong by setting achievements that create a unified ecosystem around the business and are the core for the longevity of your business.

Learn how inMMGroup can help you overcome the challenges of Content Creation and pivot your organization. Connect with us.