“A smart entrepreneur pivots when circumstances pivot. When everything around you changes, you gotta change to adapt. Either you pivot and profit from the change, or you procrastinate and are forced to change eventually. And when you’re forced to change, there’s usually a loss not a profit.”
-Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth
The physical and digital landscape for marketing is constantly changing and evolving. Today’s marketing landscape differs greatly from the landscape in the pre-covid era, so our marketing strategies must pivot to meet the demands of the new landscape.
To ‘pivot’ means to completely change the way in which one does something. When the world around us transitions to a new era, we have to adapt to those changes as soon as possible to stay in a leading position.
With respect to marketing, the pandemic dramatically altered how consumers relate to nd digest marketing efforts from businesses. Aside from the obvious increased need and expectation for innovative digital strategies, consumer priorities for marketing have also changed.
According to the 2022 CMO Survey U.S. Highlights and Insights Report, superior product quality, excellent service, and trusting relationships will be the top consumer priorities for marketing in the next year.
Consumers are using a business’ marketing approaches to determine the authenticity, dependability, and value of that organization. They want to engage with brands that are trustworthy, socially responsible, and dependable. To stand out in all the noise in the digital landscape, we have to pivot our marketing strategies to be consumer-focused, relevant, consistent and valuable.
How do we do this?
As the world changes, consumer characteristics also change. Now, more than ever, we need to understand our audiences and their needs. We must exude brand dependability, trustworthiness, and value through innovative marketing strategies.
Long gone are the days where standard or generalized marketing will be enough to satisfy all consumers. A “one size fits all” approach to marketing is no longer an acceptable strategy in today’s marketing landscape. Pivoting in marketing is absolutely essential to the success of your business.
Learn how inMMGroup can help you pivot the marketing approach for your organization. Let’s Start A Conversation!