“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”
Ian Schafer
Staying on the cutting edge of marketing for your organization is crucial. Your audience’s attention span is shorter and more divided now than it has ever been, so your tactics must stand out to catch the attention of your prospective clients.
Today’s market calls for the need to keep your marketing F.R.E.S.H:
Focused
Relevant
Evolving
Savvy
High-quality
Focused
There’s no such thing as the “general audience” in a successful marketing campaign today. You must focus on your target audience to cater to their needs when promoting your product/service. Your marketing campaign must showcase how your product/service will (a) solve a problem for your audience or (b) enhance their life in some way. Without a clear focus, you’ll end up with wasted efforts and poor results.
Relevant
Your marketing efforts should always relate to the current environment in your target audience’s realm and in the greater world spectrum. Environmental scanning and research can help you to stay informed on what’s happening in the world that might change your marketing pathway. The last place you want to be is behind the curve using outdated, irrelevant marketing strategies.
Evolving
To maintain relevant marketing strategies, you must evolve. Today’s market now calls for more digital access, shorter form content, and higher emphasis on customer experience and customization. Change is inevitable, so you must be willing to adapt and evolve to continue to win in the marketplace.
Savvy
Being technologically savvy is key to keeping your marketing at the forefront of the minds of your key audience. Your audience wants content that is easily digestible, accessible, and tailored to them. For example, video content has become increasingly more important to consumers as a method of marketing. In fact, 84% of consumers are convinced to purchase a product/service after watching a brand’s video according to Finances Online. Staying up to date on the latest and greatest technology and digital marketing opportunities will keep you in the lead as you fight to win the hearts and minds of your key audience.
High-quality
With so many things fighting for your audience’s attention, you must show them why they should choose your organization. Your strategy must highlight the value your product/service would bring. Once you grab their attention with your marketing strategy, ensure the quality of your product/service matches or exceeds the expectation you set in your marketing efforts. This will create brand loyalty to keep your clients coming back.
inMMGroup can help you keep your marketing FRESH. Let’s Start A Conversation!
