The more people you help and the more value you create, the more your business will fly – and the quicker you’ll win. — Robin S. Sharma
Think about some of your favorite brands – technology products, food brands, self-care services – why did you choose to do business with those brands, and why do you continue to utilize those same products and services now? It’s simple – they solved a problem for you and/or provided value to you.
When marketing your business, it is critical to understand the solutions and value your organization brings to your target audience. Your potential customers need to know what’s in it for them and why they should choose to do business with your organization. Substantial solutions and innovative value creations are what your customers and potential customers are seeking. They want to know that you can (a) solve a problem they are having and/or (b) add value to their life.
Once you understand the value you add and/or the solution you bring to the table for your target audience, your marketing strategy comes into play. You’ll need a strategy that (a) cuts through all of the noise and distractions of everyday life to reach your intended audience, (b) sets you apart from your competitors, and (c) clearly and concisely showcases your substantial solutions and innovative value creations.
Providing innovative value and substantial solutions creates loyal customers. Even if there are competitors with lower pricing, consumers are more inclined to stick with the brands they know, trust, and can regard as reliable. In fact, 80% of customers are willing to pay more for a better customer experience according to Fundera by Nerdwallet.
Adding value and providing the solutions your customers need not only retains customers, but also enhances your brand perception to attract new ones. When a customer feels like your business added value to them and exceeded their expectations, they’ll become a brand advocate for you. According to Forbes, customers who feel like you’ve added value or provided a substantial solution are more likely to share their positive experience with their networks. In turn, this will cause more potential customers to look to your organization for that same positive experience.
inMMGroup can help you identify and capitalize on your substantial solutions and innovative value creations. Let’s Start A Conversation!