“Spring is the time of plans and projects.”

-Leo Tolstoy

It’s that time of year again – Daylight Savings Time! Daylight saving time (DST) is the practice of setting the clock ahead by one hour during the warmer months, typically from spring to fall, to extend the amount of daylight available in the evenings.

One of the economic benefits of DST is that it can increase consumer spending by providing more daylight hours for outdoor activities and shopping. For example, retailers and restaurants may see an increase in business during the extended daylight hours in the evening.

In addition to the economic benefits of DST, marketers and business owners can also take advantage of this time to “spring forward” in their marketing efforts!

With longer daylight hours, people are more likely to spend time outdoors, whether it’s exercising, socializing, or participating in other activities. Marketers can leverage this by promoting products or services that are relevant to outdoor activities, such as sporting goods, outdoor apparel, or adventure tours.

DST is often also associated with a sense of urgency or a limited-time opportunity. Marketers can capitalize on this by offering time-limited promotions or discounts that expire when DST ends. This can provide opportunities for marketers to adjust their messaging or product offerings to cater to the new behaviors.

Finally, since DST marks the beginning of the spring season in many regions, marketers can align their campaigns with this seasonal shift. For example, they can launch spring-themed advertising campaigns or promote products and services that are relevant to the changing season.

Don’t miss the opportunity to take advantage of the marketing benefits that DST brings. inMMGroup can help you capitalize on these opportunities to ensure you get the most out of your marketing efforts.  Let’s start a conversation