“The most successful people in the world today are entrepreneurs”
― Sunday Adelaja
According to National Today, there are nearly 31 million small businesses across the U.S., and the majority of the country’s economy is made up of entrepreneurs and small businesses. Despite this, over 50% of these businesses fail within the first year.
National Entrepreneurship Week takes place the third week of February and is centered on celebrating America’s entrepreneurial ecosystem while emphasizing the core values needed for the growth of entrepreneurs.
As an entrepreneur, your business’s success hinges on your ability to market your brand effectively. Here are a few ways to ensure your brand stays top of mind for your target audience:
Engage on social media
Being active, engaging, and responsive on social media is imperative for the success of a small business. It’s one of the most effective ways to get your brand in front of potential clients and to peak their interest to engage with you. According to Small Business Trends, almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic. If you want to keep your brand relevant and growing in today’s business environment, be sure to focus on your social media strategy.
Be present in the community
As an entrepreneur, you are the face and ambassador of your brand. People trust brands they can relate to, so allowing your potential clients to connect with you in the real world will give them the opportunity to engage with your brand on a personal level.
The phrase “under-promise, over-deliver” reigns true in the entrepreneurship realm. Small businesses are often discounted under larger corporations due to not meeting customer expectations. If you can consistently go above and beyond providing the quality of service that your customers desire, their loyalty will lie with you, regardless of the competition.
inMMGroup is ready to help you grow on your entrepreneurial journey and take your brand to the next level. By signing up for our Re+inVent Business & Marketing System webinar, you’ll learn the strategies we use to advance our clients digital marketing, add additional cash flow to business, and more! Let’s start a conversation!