What is Your Value-Add?
The more people you help and the more value you create, the more your business will fly - and the quicker you'll win. — Robin S. Sharma Think about some of your favorite brands [...]
Data is King in Marketing
“The goal is to turn data into information and information into insight.” – Carly Fiorina, former chief executive officer, Hewlett Packard. An impactful marketing strategy cannot exist without data. That is why the marketing process [...]
Marketing Hack: Never Skip a Step
“Great things are not done by impulse, but by a series of small things brought together.” Vincent Van Gogh Effective marketing takes place in stages. Businesses miss the mark when they dive directly into marketing [...]
Pivoting in Marketing
“A smart entrepreneur pivots when circumstances pivot. When everything around you changes, you gotta change to adapt. Either you pivot and profit from the change, or you procrastinate and are forced to change eventually. And [...]